You go your own way. A rebel against the status quo, a radical in going with the grain.
You sow acceptance and love, not hate. Not just for oats. You believe there’s room on the table for all.
For rye, farro, and barley, for bulgur wheat and rice. [Rice! Jasmine, short-grain, white, basmati … rice-ism has no place in your world.]
You cherish our grain-adjacent siblings, too: quinoa, amaranth, buckwheat and millet. F-you to the haters that say they can’t shine as the star ingredient in culinary greatness.
You’re an Oat Keeper™. And you ridiculously taunt and dilute the brand of those who would seek to divide us.
Tell them Stewart Roats sent you!